Jeeyun "Sophia" Baik

Biography

Dr. Jeeyun "Sophia" Baik is an assistant professor in the Department of Communication at the University of San Diego (USD). She is a scholar of communication law and policy, with expertise in data privacy/surveillance and digital platform governance. Her research explores the politics of regulating media, technologies, and data. 

Some of her current research projects include examining (1) privacy laws and platform regulations to address structural discrimination, (2) evolving business models of media sectors in the data economy, and (3) artificial intelligence (AI) governance frameworks across borders. 

Her work has been published in leading journals such as Telecommunications Policy, Telematics & Informatics, International Journal of Communication, Mobile Media & Communication, Mass Communication & Society, and Information, Communication & Society. She was recently named as one of 2023's 100 Brilliant Women in AI Ethics.

She was a postdoctoral fellow at the Center for Long-Term Cybersecurity at UC Berkeley. She received her Ph.D. in Communication and Master of Public Diplomacy from the Annenberg School for Communication and Journalism at the University of Southern California, and her B.A. in International Relations from Seoul National University in South Korea.