Jeeyun "Sophia" Baik

Biography

Dr. Jeeyun "Sophia" Baik is an assistant professor of communication technology and policy in the Department of Communication at the University of San Diego (USD). Her research broadly explores the politics of regulating media, technologies, and data. 

She examines how emerging communication technologies and their governance (re)configure and are shaped by power dynamics among socio-political actors. Specifically, her work focuses on how societal understandings and legal protections of values such as privacy and free speech are complicated by surveillance at the margins, the politicization of content moderation, and the data-driven economy. She investigates how these issues evolve with newer technologies, including digital platforms and artificial intelligence (AI), and how they intersect and differ across borders.

Her work has been published in leading journals such as Telecommunications Policy, The Information Society, Telematics & Informatics, International Journal of Communication, Mobile Media & Communication, Mass Communication & Society, and Information, Communication & Society. She was recently named as one of 2023's 100 Brilliant Women in AI Ethics.

She was a postdoctoral fellow at the Center for Long-Term Cybersecurity at UC Berkeley. She received her Ph.D. in Communication and Master of Public Diplomacy from the Annenberg School for Communication and Journalism at the University of Southern California (USC), and her B.A. in International Relations from Seoul National University in South Korea.