Jeeyun "Sophia" Baik

Biography

Dr. Jeeyun "Sophia" Baik is an assistant professor of communication technology and policy in the Department of Communication at the University of San Diego (USD). Her research explores the politics of regulating media, technologies, and data. 

Some of her current research projects include examining (1) privacy laws and digital platform regulations to address structural discrimination, (2) ethical implications of evolving media business models in the data economy, and (3) artificial intelligence (AI) governance frameworks across borders. 

Her work has been published in leading journals such as Telecommunications Policy, The Information Society, Telematics & Informatics, International Journal of Communication, Mobile Media & Communication, Mass Communication & Society, and Information, Communication & Society. She was recently named as one of 2023's 100 Brilliant Women in AI Ethics.

She was a postdoctoral fellow at the Center for Long-Term Cybersecurity at UC Berkeley. She received her Ph.D. in Communication and Master of Public Diplomacy from the Annenberg School for Communication and Journalism at the University of Southern California (USC), and her B.A. in International Relations from Seoul National University in South Korea.