Jeeyun "Sophia" Baik

Biography

Dr. Jeeyun "Sophia" Baik is an assistant professor in the Department of Communication at the University of San Diego (USD). She is a scholar of communication law and policy, with expertise in data privacy/surveillance and digital platform governance. Her research explores the politics of regulating media, technologies, and data. 

Some of her current research projects include examining (1) U.S. data privacy laws through the lens of civil rights, (2) regulations of data-driven platform business models such as targeted advertising, and (3) AI governance frameworks in South Korea. In her research, she interrogates the implications of tech policies across borders and for marginalized communities in particular. 

Her work has been published in Telematics & Informatics, International Journal of Communication, Mobile Media & Communication, Mass Communication & Society, Sage Research Methods, and Information, Communication & Society. She was recently named as one of 2023's 100 Brilliant Women in AI (Artificial Intelligence) Ethics.

She was a postdoctoral fellow at the Center for Long-Term Cybersecurity at UC Berkeley. She received her Ph.D. in Communication and Master of Public Diplomacy from the Annenberg School for Communication and Journalism at the University of Southern California, and her B.A. in International Relations from Seoul National University in South Korea.