Jeeyun (Sophia) Baik

Biography

Dr. Jeeyun (Sophia) Baik is an assistant professor in the Department of Communication at the University of San Diego (USD). She is a scholar of communication law and policy, with expertise in data privacy/surveillance and platform governance. Her research explores the politics of regulating communication technologies as different socio-political actors (across borders) engage in the process. She was recently named as one of 2023's 100 Brilliant Women in AI (Artificial Intelligence) Ethics.

Some of her current research projects include examining (1) emerging data privacy laws in the U.S., (2) regulations of targeted advertising in the digital economy, and (3) AI governance frameworks in Asia. In her research, she focuses on interrogating the implications of tech policies for marginalized communities. 

Her research has appeared in various academic publications, including Telematics & Informatics, International Journal of Communication, Mobile Media & Communication, Mass Communication & Society, Sage Research Methods, and Information, Communication & Society. 

She was a postdoctoral fellow at the Center for Long-Term Cybersecurity at UC Berkeley. She received her PhD in Communication and Master of Public Diplomacy from the Annenberg School for Communication and Journalism at the University of Southern California, and her BA in International Relations from Seoul National University in South Korea.