Jeeyun (Sophia) Baik

Hi! Thanks for your interest in my work.

I am a postdoctoral scholar at the Center for Long-Term Cybersecurity at UC Berkeley School of Information. I earned my PhD in Communication at the Annenberg School for Communication and Journalism, University of Southern California (USC). I will be joining the Department of Communication Studies at the University of San Diego (USD) as an Assistant Professor of Communication and Policy in the fall of 2022.

My research centers on the politics of technology governance around issues ranging from privacy and surveillance to content moderation and AI. My current research projects closely examine (1) stakeholder responses to emerging regulations of data privacy and online advertising and (2) rights-based approaches to platform governance (e.g., civil rights, human rights), focusing on the implications for marginalized communities. My work is situated at the intersection of media studies, critical data studies, socio-legal studies, and science and technology studies.

My dissertation investigated the civil right of data privacy as a regulatory alternative to address discrimination and structural inequities amplified on digital platforms. In doing so, I closely followed civil society coalitions across digital rights and civil rights organizations who are pushing for data privacy as a "civil right" in the United States. Mapping the civil society perspectives onto the data-driven political economy (i.e., micro-targeted advertising models) and emerging privacy laws (e.g., California Consumer Privacy Act), I articulated the limitations of a traditional neoliberal approach to privacy legislation and suggested new ways to envision a more equitable policy framework.

I received my Master of Public Diplomacy at USC and my B.A. in International Relations at Seoul National University in South Korea. Prior to the doctoral program, I produced broadcasting news and worked in Public Relations at various media/cultural organizations.

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Email: jsbaik@berkeley.edu

Twitter: @jeeyunbaik

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